I design the underlying systems that support how creative work gets done, from project structure to pricing and delivery frameworks. The goal is to create clarity and consistency without adding unnecessary complexity. Strong systems make good work repeatable and reduce reliance on constant oversight.

I focus on how work moves from intake through delivery, making sure each step is clear, owned, and connected. This includes defining stages, handoffs, and decision points so projects don’t stall or drift. Well-designed workflows reduce friction, improve visibility, and help teams move faster with fewer surprises.

I’ve been actively exploring how AI changes the way creative teams work, both through hands-on use and building internal tools. The biggest shift isn’t just speed, it’s the ability for individuals to create their own tools. That introduces new challenges around consistency, ownership, and scale. I’m interested in designing systems that allow teams to move quickly while still maintaining structure and reliability.